Set Yourself Apart……..Easily

by Rob Mancuso on March 30, 2012

There are many ways to stand out from the crowd, some more difficult than others but always well worth it.  Hard work, creativity, leadership, academic distinction, positive attitude, consistent ethical and respectful behavior, can all takes years and much effort to perfect and make habitual.

Fortunately what I’m suggesting in this blog is easy and it will set you apart.  You know from reading these blogs that I’m all about being ‘Remark’able.  Please see Seth Godin’s Standing Out video on Ted.com.  The main theme of that brilliant and funny video is to get people to remark about you and/or your product or service.

Whether we like it or not we live in an ADD society that thrives on immediate action, responsiveness, results.  What norms have we settled into regarding social media? How much time should we take to respond to a text?  Can we wait more than 5 minutes before we check a tweet?  How often do we look at Facebook?  Is email becoming the new snail mail?

It is against this backdrop that a new social media tool will thrive.  It’s relatively unknown, it’s easy, and it appeals quickly to many senses.  It’ll get your point across faster and more effectively than anything we’ve used before.  This tool comes to us via one of my students in my Social Media Marketing class at BC.

This new tool is called Vsnap and it is being developed by a new technology company in South Boston.  Vsnap is like video Twitter.  Vsnap makes it easy to send short 60 second video messages as a more personal and effective alternative to email.  Think about the applications – your message made more powerful with a personable and passionate video of you or your best people delivering the message.  You can send Vsnaps to any email address or groups, or directly to your Twitter feed.

It’s a quick and very personal way to say thank you for your business or face to face meeting.  You can deliver it attached to an invoice or product/service proposal. Maybe your customers will send you a Vsnap as a testimonial to your service.  Of course we can use it purely for social media to send more effective personal messages but the business and ‘Remark’able applications are endless.

Vsnap is in beta test now but can already be used effectively.  Get on the bandwagon before the world does.  You’ll impress with your creativity and grow your exposure in a fast, easy, personal, and exciting way.  Check out Vsnap.com.  And no, I’m not a paid promoter and have no connection to the company.  I just love the applicability of the technology!    Don’t forget, you’ll look 5-10 pounds heavier in video!  Ouch!

Have Fun!  Rob

{ 0 comments }

Your Mind – Best Friend or Worst Enemy?

by Rob Mancuso on March 10, 2012

Meditating at Cinnamon Bay, St. John

Blog Post 6.5   It’s amazing to me that after 50 years of life (!) I finally realized that we have the ability to control our minds instead of letting our minds control us.  Therein lies the power of meditation.  Prior to 2011, I thought meditation was the purview of people from the 60s or those that wished they were still at Haight Ashbury during the ‘Summer of Love’.  Meditation was a little too ‘out there’ for me.  Boy, was I wrong.  During a difficult 2011, I was grasping for anything that could make life’s changes more understandable and less stressful.  We all try to deal with the stressors of a fast-paced life as best we can.  Generally, the higher the stress or anxiety level, the greater the chance for a less than positive outlook (which, in turn, can sabotage our careers, thereby increasing stress)!

We’d all like a chance to catch our breath, settle our restless minds and breathe, but who has the time?  Is there a way for those of us who aren’t ready (or can’t afford) to retire on a beach somewhere to gain control of our thoughts and emotions?   Well, not to sound cryptic, but the answer lies within.  Meditation!  I know some of you may be thinking, “I don’t have the time,” or, “I don’t have the patience,” or “That’s too weird for me,” or “How does one even get started?”  That’s why I’m taking the time on this blog entry to cover the why and how of meditation, in the hope that it will pave the way for you to reap the rewards of a trained, focused and more peaceful mind.

Answering the “Why meditate?” question is easy.  We ALL have a calm, clear mind buried somewhere under the static, chores, duties, responsibilities, stressors and irritations that come naturally from bludgeoning our way through life with an untrained mind.  We may be “successful” on several scales, but can we really ever consider ourselves successful until we have peace of mind?  How much is that worth to you?  People pay a lot of money to go sit on a beach for a week or two and pretend they don’t have any problems, only to return to “real life” and have it all crash down on their shoulders again.

Well, meditation doesn’t cost anything and you can start in just a few minutes a day, once you know the steps.  You will quickly discover that you aren’t required to act on every thought.  Your mind can be a great ally in your struggles and experiences, instead of a source of rigidity or painful thoughts that take control of your emotions.  Often we are burdened with our mind’s inflexible perceptions which we hard-wire over many years of experiences.  This dampens our ability to see things as they are, react appropriately and move in a helpful, more positive direction.  Meditation enables us to ‘re-wire’ our minds.

OK, so how do you get started?  This is the best part.  The equipment cost is $0.  No fancy gym membership required, no lululemon athletic wear, or professionals charging exorbitant hourly fees.  However, there are a few things that will help you get better results quicker.  First, pick a quiet, comfortable, clean place.  Preferably someplace spacious or where you feel uplifted.  Second, pick a time to give it a go and try to stick with that time daily if at all possible.  Maybe you have 10 minutes in the morning?  In preparation, try to wind down any tension you have so you can really relax and flow into a calm state.  Maybe even stretch out a bit to limber your body as well as your mind. Now you’re ready.

Take an upright, seated position, well-grounded either on a cushion (with legs loosely crossed) or a chair (with feet flat on the floor).  Hands on the thighs, fingers relaxed, chin tucked, jaw relaxed, eyes and mouth slightly open, gaze down or close your eyes.  It’s not about intake right now…not really looking and not really listening, just…being.  Now here comes the fun part.  Pay attention…to your breath.  Try counting the cycles of in and out.  If you find your focus wavering, check your posture.  Upright with an imaginary string pulling your spine straight as your body relaxes around it.  Recognize any thoughts rushing in, let them go, and continue to breathe steadily in and out.  In time, the mind will relax and the thoughts will slow, allowing you to get down to the business of synchronizing your body and mind.  Deep, calm, settled.  This leads to mindfulness – the ability and experience of complete immersion in the present moment, often with gratitude, recognition of the beautiful life that surrounds and welcomes us with a more complete existence.  You may want to try a Meditation Center near where you live to get you started.  Most Centers offer guided meditation for beginners that may cost $5 per 1 hour class.  The Shambhala Mediation Center of Boston, for example, can be reached at info@shambhalaboston.org.

Sound too good to be true?  In the short time I’ve been practicing I’ve noticed dramatic and exciting changes for the better, both in my mood, thought patterns and physical presence.  This is something everyone can do, with patience and practice, and it is highly recommended as a method to steady your thoughts and actions, increase your level of calm and happiness and move through life unhindered by the various demons that make their presence known throughout our day.

And just another quick note…Yoga can often provide similar benefits, with the added bonus of increasing flexibility.  I know it can be difficult working it into your normal routine of weights + cardio, but definitely consider it an option – meditation in movement – good stuff!  As always, I’m interested to hear any comments or suggestions that you may have, or techniques that worked for you.  We’re all in this together.  Best of luck!  Rob

Excellent Books about Meditation:

When the Chocolate Runs Out ; Lama Yeshe, Wisdom Publications, Boston

The Joy of Living; Yongey Mingyur Rinpoche, Three Rivers Press, New York

 

 

 

{ 4 comments }

The Needled Way to Nirvana

February 19, 2012

Blog Post 6.4    I met a guy at a charity event a few years ago who was studying to get a degree of some sort in acupuncture.  I can’t remember the school he was going to but I remember it was a multi-year program and I was surprised that the training was so extensive. [...]

0 comments Read the full article →

The Ultimate Attitude Killer

January 25, 2012

Blog Post 6.3:  Even the Most Optimistic People Can get Depressed. I think many of us suffer from depression at one point or another in our lives.  It’s extremely difficult to have a positive attitude when you are struggling with depression either on a long-term basis (clinical depression) or as a result of a difficult [...]

3 comments Read the full article →

Regular Physical Activity Makes You ‘Luckier’

January 6, 2012

CREATING OPTIMISM: BLOG POST 6.2 Ray Kroc, of McDonald’s fame once said: “Luck is a dividend of sweat. The more you sweat, the luckier you get.” I agree, both literally and figuratively. To me ‘sweat’ is synonymous with both hard work and physical activity. Everyone realizes that a solid work ethic is fundamental to long-term [...]

2 comments Read the full article →

Football Optimism

December 31, 2011

Blog Post 6.1 I didn’t intend for this to be the first blog post on improving your attitude and optimism but the opportunity presented itself so why not?  It is football season and I’m all about being optimistic. One of my favorite weekly news magazines is a publication called The Week.  I try to read [...]

2 comments Read the full article →

Attitude – MUCH More Important than You Think

December 15, 2011

  Blog Post 6: The next several blog posts will focus on what I consider one of the most important success traits to have; a Positive Attitude. I’ll discuss how to measure it, cultivate it, move towards enhancing it and keeping it. Friends following this blog may know how much I took from my time [...]

0 comments Read the full article →

Know Thyself: Sooner Rather Than Later!

November 2, 2011

Blog Post 5: As always, thank you for your comments, questions and ideas. A good friend raised an important point recently regarding how many people don’t really know what they are passionate about. He suggests that this is an issue at least until they’ve had enough life experience to discover what appeals to them and [...]

4 comments Read the full article →

Random thought…..

October 19, 2011

Blog Post 4:  I run four or five times a week but I don’t do it because I love it, I do it to stay physically healthy, clear my mind, and reduce stress.  It’s somewhat of a chore but recently I implemented a new technology (new for me) that really makes my run pass more [...]

4 comments Read the full article →

Why Now? Do you want the easy or hard answer?

October 11, 2011

BLOG POST 3:  Thank you for your many comments and questions.  People continue to ask me why I am motivated at this point in time to write a book/blog since I’ve been retired over 4 years already.  I wish I thought of writing my thoughts down earlier but life continues to teach and direct me. [...]

12 comments Read the full article →