There are many ways to stand out from the crowd, some more difficult than others but always well worth it. Hard work, creativity, leadership, academic distinction, positive attitude, consistent ethical and respectful behavior, can all takes years and much effort to perfect and make habitual.
Fortunately what I’m suggesting in this blog is easy and it will set you apart. You know from reading these blogs that I’m all about being ‘Remark’able. Please see Seth Godin’s Standing Out video on Ted.com. The main theme of that brilliant and funny video is to get people to remark about you and/or your product or service.
Whether we like it or not we live in an ADD society that thrives on immediate action, responsiveness, results. What norms have we settled into regarding social media? How much time should we take to respond to a text? Can we wait more than 5 minutes before we check a tweet? How often do we look at Facebook? Is email becoming the new snail mail?
It is against this backdrop that a new social media tool will thrive. It’s relatively unknown, it’s easy, and it appeals quickly to many senses. It’ll get your point across faster and more effectively than anything we’ve used before. This tool comes to us via one of my students in my Social Media Marketing class at BC.
This new tool is called Vsnap and it is being developed by a new technology company in South Boston. Vsnap is like video Twitter. Vsnap makes it easy to send short 60 second video messages as a more personal and effective alternative to email. Think about the applications – your message made more powerful with a personable and passionate video of you or your best people delivering the message. You can send Vsnaps to any email address or groups, or directly to your Twitter feed.
It’s a quick and very personal way to say thank you for your business or face to face meeting. You can deliver it attached to an invoice or product/service proposal. Maybe your customers will send you a Vsnap as a testimonial to your service. Of course we can use it purely for social media to send more effective personal messages but the business and ‘Remark’able applications are endless.
Vsnap is in beta test now but can already be used effectively. Get on the bandwagon before the world does. You’ll impress with your creativity and grow your exposure in a fast, easy, personal, and exciting way. Check out Vsnap.com. And no, I’m not a paid promoter and have no connection to the company. I just love the applicability of the technology! Don’t forget, you’ll look 5-10 pounds heavier in video! Ouch!
Have Fun! Rob
